Professor Lynette Ryals OBE
Deputy Vice-Chancellor, Faculty of Business and Management, and Dean of Cranfield School of Management
Board strategy, board dynamics and the role of the chair.
Designed with VirtualNonExecs · Online, self-paced
Boards do not hire potential.
They hire people who already know the room.
Designed by Cranfield School of Management in conjunction with the UK's leading non-executive and chair network. Eight modules and 24 byte-size lessons covering governance, board finance, board dynamics, effectiveness and search, built to work around your diary rather than the other way round.
8 modules · 24 lessons
Dip in and out, around your diary
Digital badge for LinkedIn and your CV
SME to PLC, one credential
Cranfield School of Management
with
Cranfield School of Management built this programme in conjunction with VirtualNonExecs, the UK's leading non-executive and chair network. Every module was scoped against what board-ready operators told us was missing, then taught by faculty who research boards and directors who sit on them.
It is built to travel. The governance, the numbers and the dynamics work the same whether your first seat is an owner-managed SME, a fast-growing private company, a not-for-profit or a listed PLC. Networker Pro members enrol at the preferential rate.
Why now
The door to a first board seat is narrowing, and the boards behind it are working less well than they think.
Two things are happening at once. Chairs are hiring fewer first timers, and the basic disciplines of board work are quietly slipping. Both point the same way: the people who get appointed now are the ones who arrive already fluent in how a board actually functions.
21%
of new listed company NED appointments in 2025 went to first time non-executives, down from 44% three years earlier.
Listed company appointment data, 2025
294 pages
is the average board pack, yet only 36% of directors said theirs added value.
Board Intelligence, 2026
45%
of boards have no formal process for giving non-executive directors feedback on their contribution.
BDO and Norman Broadbent, 2024
£76k
median FTSE 100 non-executive fee in 2025. FTSE 250 roles typically £60k to £75k.
Alvarez & Marsal, December 2025
- 39% of the FTSE 150 ran an externally facilitated board review in 2025, down from 46% in 2020.
- 12% of the FTSE 350 show how review findings are acted on.
- 25 to 40 days a year is the typical commitment per appointment.
None of this is an argument against a board career. It is an argument for walking in switched on, because the board you join may not be running the disciplines that would have carried you.
Why the credential countsWhat chairs are testing for
Aware. Switched on. Ready.
Three different things, tested in three different parts of the process. Most candidates have the first and assume it covers the other two.
Aware
You know what the role actually is
Duties under the Companies Act, the 2024 Governance Code, personal liability, the difference between oversight and management, and where a non-executive's authority begins and ends. Awareness is the entry ticket, not the differentiator.
Switched on
You can read the room and the numbers
Interrogating a 294 page pack for the three things that matter, asking the question the executive did not want asked, and doing it without breaking the relationship. This is what separates a good interview from a good director.
Ready
You are appointable, and findable
A board CV that search professionals can place, a clear proposition on the skills matrix, the right first target sectors, and the network that surfaces roles before they are advertised. Readiness is built, not waited for.
Why the credential earns its keep
Boards no longer take experience on trust. They ask what you have done about it.
The 2024 Corporate Governance Code tightened the screws on how directors are chosen, assessed and refreshed, and the same expectations are now cascading down into private company and not-for-profit boards. Every one of those changes rewards the candidate who can point to deliberate, current, documented learning rather than years served. It is why we helped design this programme rather than pointing people at a generic short course.
Principle K
You are placed against a named gap, not a general impression
Boards are expected to hold a stated combination of skills, experience and knowledge, and nomination committees report on it. That turns appointment into a matching exercise. A credential in governance, board finance and effectiveness gives the committee something concrete to map you onto.
Provision 18
Every director stands for re-election, every year
Annual re-election makes a board seat a rolling mandate rather than a term. Directors who keep learning keep earning it, and can evidence what they have added since the last vote instead of relying on incumbency.
Provision 21
Performance reviews are now commissioned, not considered
The Code moved chairs from considering an externally facilitated review to commissioning one. Individual contribution is measured more often, and more formally, than it used to be. Knowing what reviewers look for is the difference between surviving one and being strengthened by it.
Provision 10
Nine-year tenure keeps the door turning
Independence is expected to be reconsidered after nine years, so seats keep coming free and boards keep refreshing. The candidates who convert those openings are the ones already credentialled when the search starts, not the ones who begin preparing once it does.
References are to the UK Corporate Governance Code 2024, which applies to financial years beginning on or after 1 January 2025.
How it works
Built around your diary, not the other way round.
You are still doing the day job. So the programme is broken into pieces small enough to take in the gaps, and it waits for you when the week gets away from you.
08
Modules
Governance, strategy, finance, effectiveness, search, sustainability, AI, and boards in context.
24
Bite-size lessons
Short enough to take between meetings. Long enough to leave you with something you can use.
∞
Dip in and out
The library unlocks in full and stays open. Start anywhere, stop anywhere, come back when you can.
1
Digital badge
Verified on completion, ready to share on LinkedIn and add to your CV.
The eight modules
Eight modules. Twenty four lessons.
Eight modules, 24 byte-size lessons. Each module opens with a filmed session from a contributor and closes with a reflective exercise you complete in your own words, so the learning sticks rather than washes over you. Start anywhere, stop anywhere, pick it up on a Sunday morning or between meetings.
MODULE 01
3 lessons
Starting your NED journey
Olivia Sharp, board search specialist, and Lynette Ryals, experienced NED
The search side of the table. What appointers actually screen for, how a board CV differs from an executive one, where first roles genuinely come from, and how to time the move so your executive record is still current currency. Plus the problem every first-timer hits: being told you need board experience to get board experience.
MODULE 02
3 lessons
Understanding boards and board effectiveness
Ian White, Lynette Ryals and Karen Walls
How strategy is genuinely set at board level rather than presented to it, how power and influence move around the table, and why highly qualified boards still make poor decisions. What separates a board that adds value from one that generates noise.
MODULE 03
4 lessons
Becoming an effective NED
Ian White, Karen Walls, Lynette Ryals and Ruby Parmar
The behaviours that turn a well briefed attendee into a contributing director. Challenge and support, held at the same time. How to disagree with a proposal the whole room supports without becoming the difficult one, and how to stay out of delivery when twenty years of instinct is telling you to fix it yourself.
MODULE 04
2 lessons
Governance and director responsibilities
Ian White, Programme Director, and Zoe Lynch
What the board is legally for. The duties every director owes under Sections 171 to 177 of the Companies Act 2006, which land on a non-executive exactly as they land on an executive. Personal liability, the diligence worth doing before you accept a seat, and why governance is as much about how a board behaves as about the structures it operates.
MODULE 05
3 lessons
Finance for non-executive directors
Steve Seymour, with Ian White
Reading the numbers as a director, not an accountant. How to test the assumptions behind a forecast, spot where the numbers and the story stop agreeing, and work with a CFO and an audit committee. The questions that find what a board pack is not telling you, asked by someone who is not the finance expert in the room.
MODULE 06
3 lessons
The role of the chair
To be confirmed
What a chair is doing when they appear to be doing very little. The chair, the senior independent director, and chairing a board meeting specifically. Two of the three interviews are recorded. Added to your library when it lands, at no further cost.
MODULE 07
3 lessons
AI for non-executive directors
Dr Monica Franco-Santos, Reader in Organisational Governance and Performance
The oversight questions a board has to be able to ask about AI: where it sits on the risk register, what assurance looks like, and how to govern a technology that moves faster than the reporting cycle.
MODULE 08
3 lessons
Sustainability and the board
Laura Adams, head of sustainability in a large UK organisation
Sustainability as a resilience and value question rather than a reporting exercise. Why it reaches the board agenda at all, how to tell value protection from value creation and when an initiative is both, and what good oversight looks like when nobody around the table is a specialist.
Contributors
The people teaching it sit on the boards, review the boards, or research them.
Cranfield faculty, sitting and former directors, board effectiveness reviewers and executive search partners. You leave with a network of contributors and of peers.
Karen Walls
Consultant working with boards
Board effectiveness and the key skills of a non-executive director.
Professor Steve Seymour
Professor of Practice in Accounting and Finance, Cranfield School of Management
Finance for non-executive directors, from the board seat rather than the finance function.
Ian White
Programme Director, Cranfield Non-Executive Directors' Programme. Board effectiveness reviewer and former chief legal officer and company secretary
Governance: duties, the Code, liability and the architecture of a working board.
Olivia Sharpe
Partner, Executive Bridge Partners Ltd
What makes an effective NED, and how and when in your career to consider a board role.
Laura Adams
Head of Sustainability, Wolseley Group
Sustainability, and how a Chief Sustainability Officer works with the board.
Dr Monica Franco-Santos
Reader in Organisational Governance and Performance, Cranfield School of Management
AI for non-executive directors: oversight, assurance and risk.
What you leave with
Appointable on Friday, not eventually.
Built around what the network told us was missing, not around a syllabus that already existed, and written to hold up on any board you walk into.
- /A comprehensive understanding of the role, including where it stops.
- /Clarity on the attributes of an effective NED, and an honest read on which of them you already have.
- /Structured knowledge of legal, regulatory and personal responsibilities and current governance guidance.
- /Tools and frameworks for contributing on finance, strategy, risk and sustainability at board level.
- /Contextual awareness of how the role changes across owner-managed SMEs, private companies, not-for-profits, the public sector and listed PLCs.
- /A practical understanding of how a non-executive position is actually secured, from search professionals who fill them.
- /Confidence to build a portfolio career, and a network of high-profile peers who are building one alongside you.
Your cohort
Self-paced does not mean on your own.
You enrol with a cohort. Same start date, same modules, same reason for being there, and a deliberate spread across SME, private company, not-for-profit and listed backgrounds. By the time you finish you have not just done the learning, you have met the people doing it alongside you, and every one of them is a non-executive or chair in the making.
Completion, Cranfield
Graduation
In session
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01
Cohort meet-ups
Scheduled sessions where the cohort comes together to work through what they are learning, put questions to contributors, and argue about the bits that are not clear cut. The reflective exercises land harder when someone else has answered them differently.
-
02
A private group that outlasts the programme
Your cohort keeps its own group after the modules are done. Board roles surface through people, not job boards, and the person who hears about a seat first is usually someone who was in the room with you.
-
03
Into the wider network
You are already inside the UK's leading non-executive and chair network. Completion adds the Networking with NEDs community, the NEDWorkin' event series and the Cranfield alumni network on top. You leave with a cohort and inherit an ecosystem.
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04
Something to show for it
A verified digital badge on completion, ready for your LinkedIn profile and your CV. The credential is the proof.
Enrolment and fees
Reserve now. Start 14 September 2026.
Reserve your place today and we will hold it for you. Your cohort starts on 14 September 2026, when the full library unlocks and stays open, so you work through the eight modules at whatever pace your diary allows.
Enrolment
This cohort has started. Reserve your place on the next one.
We will confirm the next start date with you when we hold your place.
Standard
£1,999 + VAT
Open to all current and aspiring non-executive directors, member or not.
Save £500
Networker Pro member
£1,499 + VAT
Preferential rate for VirtualNonExecs Networker Pro members. Verified at checkout.
Format8 modules, 24 bite-size lessons
online and self-paced
online and self-paced
IncludedAll modules, reflective workbook,
digital badge on completion
digital badge on completion
PaceDip in and out, around your diary
Who it is forCurrent and aspiring NEDs in
business, not-for-profit
and the public sector
business, not-for-profit
and the public sector
Cohort starts14 September 2026
The Networker Pro rate applies to members in good standing at the time of booking. Provided by Cranfield Management Development Ltd, a wholly owned subsidiary of Cranfield University.
Designed with VirtualNonExecs
Twenty four lessons between you and the table.
Eight modules, taken on your own time, from the school the FTSE has been measured against since 1999. Designed with the UK's leading board network, and built to work from an SME board to a listed one. Finish with a badge that says so.
Cranfield School of Management · Top 5 UK business school, FT 2025 · Designed with VirtualNonExecs