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Innovation-led Chief Marketing Officer (CMO) and Product professional passionate about securing competitive advantage through digital transformation across public / private sectors. Secured multimillion-pound sales growth while optimising profit margins through robust pricing strategies, alongside fully integrated marketing and product strategies targeting international audiences. Adopted a motivational leadership style to empower talented international teams of up to 24 staff in matrix-managed settings. Recognised for expertise defining and deploying profitable go-to-market strategies, value propositions and commercial product plans. Mitigated programme / operational risks via effective governance and stakeholder engagement at all levels (from Board, down). True digital native; receptive to new and emerging technologies, including trends in Cloud / SaaS architecture. Developed compelling propositions and campaigns in line with £MM budgets while developing mould-breaking brands / products with ‘digital-first’ visions.
jennifer's Career History
Define product marketing approach and deliver associated materials for enterprise software and SaaS solutions provider, working with global teams
Engaged at a senior level within this leading provider of online auction platforms to inform marketing strategy through both creative and data-driven insight; defined brand touchpoints aligned with strategic direction. Maximised marketing capability to improve customer data while harnessing market research and analytics to create impactful campaigns.
Coordinated all aspects of product management and pricing (from conceptualisation to use) for this PE backed company while
architecting a global go-to-market strategy.
Authored EMEA marketing strategy for print and digital educational solutions to increase brand awareness and demand generation while managing EMEA launch of global digital product alongside four direct reports and team of 18.
Created and implemented marketing, multi-channel sales, Public Relations (PR), communications and product strategy while monitoring and minimising expenditure in accordance with a £2M budget.
Shaped and optimised promotions and data acquisition strategy, alongside PR, product management and pricing strategy while managing four direct reports, 24 staff and £1M marketing budget.
Enjoyed progression within this Ministry of Defence trading fund providing navigational products and services to the marine / shipping market (annual revenues of £110M).
Interim Head of Products, Digital Services and Programmes:
Digital roadmap, product management, technical consultancy, digital data supply and digital programmes while leading and mentoring three direct report.
Interim Head of Marketing, Sales, Customer Services and Print:
Coordinated end-to-end customer operations, including: marketing, sales, customer services, pricing, product management and print supply.
Interim Head of Digital Products / Sales and Marketing Director:
Seamlessly transitioned UKHO through digital change by defining structured product management process and overarching vision, strategy and objectives while managing nine staff.
Delivered various key client consulting projects.
Create compelling marketing propositions while defining effective strategies, tactics and expected outcomes for clients, including global software publishers, SaaS providers, IT managed services, telecoms, heavily regulated financial services and government bodies - securing Return on Investment (RoI) across integrated global marketing / product marketing efforts while facilitating positive organisational transformation through future product strategy and road-mapping.