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MICHAEL Richards

London

Learn more about MICHAEL Contact MICHAEL

MICHAEL Richards

London

Learn more about MICHAEL Contact MICHAEL

About MICHAEL

I am an energetic and entrepreneurial Agency leader looking for interesting and challenging things to do
• Highly experienced in delivering award winning campaigns for some of World’s the best ad agencies (Ogilvy, Saatchi, Grey & VCCP) and managing some of their most strategically demanding Clients (P&G, Mars, GSK & HSBC)
• New business obsessed (recently winning Ebay, Paddy Power & Ford) and have also built a number of my own successful businesses, including the Agency that boasted the highest net margins in the UK and a category changing sustainable drinks brand
• Proven leader who’s unafraid and get’s it commercially, an inspiring team builder and collaborator who inherently knows how to drive growth (most recently +13% revenue across an International network and +17% PBIT at a disparate digital marketing Group)
I’m a transformational individual who makes good things happen


MICHAEL's Career History

Digital Unlimited Group

Group CEO

April 2018 - June 2019

• Appointed by Private Equity owners to accelerate growth of their underperforming acquisition
• Successfully galvanised the Group of 8 subsidiary companies and 900+ people
• Drove business performance to reach £12m EBIT
• Imposed ownable proposition & strategic methodology, Client development strategy, new business strategy, PR & cultural strategies
• Developed team approach so that all the once siloed Agencies worked together for the first time to grow existing Clients and win more new business than ever before
• Completed 3 acquisitions – advanced data analytics, btb CRM & tech marcomms. Social media and digital media agency acquisitions in hand

VCCP

International Managing Director

May 2016 - April 2018

Various

Non Executive Director

May 2011 - May 2016

WFCA plc

WFCA plc

January 2008 - May 2011

Sectors

+ Business Services Creative Digital FMCG / Retail Management Consulting Marketing Media Private Equity Technology