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About
VirtualNonExecs is a premier platform for non-executive directors, offering unparalleled access to board opportunities and career tools. Our network enables members to expand their influence and capabilities in boardrooms worldwide, facilitating professional growth and strategic impact. We streamline the journey for aspiring and established NEDs to excel and thrive.
Mitali Kelly
Berkshire
About Mitali
An experienced and well-regarded fractional FD who finds themselves well placed to engage with a board and offer a complete outside/in view of current performance and deliver a holistic framework for the future based on growth aspirations.
Truly entrepreneurial at heart not only engage on the financial wellbeing of a business, able to advice and implement a cashflow and planning strategy for the future, with clear KPI’s and stability, but equally well versed at deep diving into the business development strategy and ensure its based around sustainable growth.
For any business looking to plan for a longer-term growth strategy, define where their true profit centre sits, have a clear vision of spend today and well into the future and keep a firm grasp of the true art of the possible with their business, I find myself incredibly well placed to support.
Key Expertise
• Systems expertise ERP, Xero, QuickBooks, SAP Implementation
• Pricing expert - Head of Pricing, Performed Pack Price Architecture, EDLP
• Demand Planning in FMCG, Manufacturing
• Retail expert - previous experience with Asda, Wal*Mart, Disney Consumer Products, Ralph Lauren, Aldo, Marcs, Morrissey, Oroton
• Commercial Analysis with Multiple retailers, JS, Booths, Waitrose
• Pricing, Profitability, SaaS Subscriptions pricing modelling
• Big 4 Trained (PwC) Chartered Accountant ACA - member body ICAEW.
Mitali's Career History
MKelly Business Consulting Ltd ·
Director
January 2023 - Ongoing
At M Kelly Consulting we help you get a new perspective on your business and discover its true value. Using simple financial metrics and management information we identify and prioritise business processes that require improvement.
We work with you to create a manageable plan of action to transform your business. We give you confidence in financial forecasting and to get a clear focus on the areas of your business that need developing. This allows you greater financial control, resulting in less time being spent on financial admin and a greater focus on the direction your business is going in
We work with Business owners on their short terms objectives growth objectives and we can give you the confidence in using budgeting tools and techniques.
Our aim is to help you discover the positive management of cash and the impact of cash cycle to your operations. We help you understand short term cash needs and whether there is need for further cash investments and how best to seek this.
We demystify finance for you. Coaching business owners to have the confidence to use their numbers to make decisions. We help you understand the importance of financial statements and how best to use these in your business. We explore the driving force behind financial information and how best to use this information in your business. We review your underlying business processes and work with you on a plan to make impactful changes in order to maximise efficiencies.
We encourage you take a fresh look at your business and work with you on building a solid business plan that is suitable for investors. We guide you find to the right investment model for your business whether that been in Debt or Equity. We work with you on your plans for growth which may include expanding your team, new premises, new products, diversifying your portfolio and leveraging cost savings.
We analyse key financial ratios and what they mean and how to use them
https://www.thefursatrust.org/
Volunteer Financial Director
June 2019 - Ongoing
Lattitude Global Volunteering
Board Director and Trustee
September 2019 - August 2021
Made For Drink. Premium Bar Snacks.
Part Time Finance Director
September 2019 - July 2022
Ceridian UK & Ireland
Head of Sales and Marketing Finance
March 2015 - May 2016