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Namrata Kamdar, is an experienced Brand Developer with over 18 years of experience in managing, developing and growing personal care/beauty brands and businesses globally.
She has worked for a number of larger FMCG companies including PEPSI, Coke and Unilever. Whilst at Unilever she led the complete development of Baby Dove as well as the brand redeployment of Lakme Skin Care and Color cosmetics in India circa 2005. Prior to her current role, Namrata was Skincare innovation and Digital Director at Lumene, a boutique Finnish beauty brand, and a Unilever Ventures portfolio company. During her time there she revamped its skincare portfolio and oversaw the launch of Lumene.com.
Her work experience covers a diverse set of product categories with a focus on female consumers, however over the past 10 years she has focussed on product development and design within personal care and beauty. Passionate about Design, Beauty and Trends. Namrata’s other areas of expertise are Digital UX and understanding Multicultural audiences. She is also Founder and CEO @ Shalohm working to co develop and invest with early stage entrepreneurs within digital, wellness and beauty sectors. Namrata serves on the boards of several companies, including Kamdar Private Limited and Vidya Cathedral Education Trust.
After managing, developing and growing global brands and businesses globally, she decided to create Plenaire - a community based beauty brand for Gen Z. Plenaire was launched on September 2nd, 2019 at a press event at Spring in Somerset House, London. Plenaire partnered exclusively with Liberty to introduce its debut collection and is currently stocked at a number of Europe’s finest beauty retailers as well as cultbeauty.com. Its first set of products Plenaire Tripler 3in1 Exfoliating Clay and Rose Jelly Makeup Remover have achieved a cult under- the- radar following amongst beauty editors, influencers and consumers looking for products with cleaner ingredients and more sustainable packaging.
Plenaire has been called “The white T-shirt of the beauty industry- its not fussy or frilly, but is super reliable and can be accessorized” ( Byrdie Beauty)
Namrata holds an undergraduate degree in Business and Economics from Delhi University and an MBA from The McCombs school of business at the University of Texas at Austin specializing in Global Marketing and Consumer Psychology & Behavior. She lives in Fulham, London with her husband and two children.