I started Juice PR after leaving a director role at Spreckley Partners in the early stages of the Financial Crisis.

My clients included Sage X3, international OpCo and part of Sage Group, TBG Digital, VMA Group, Pink Iguana, Hotel Solutions Partnership, and Strato, part of Deutsche Telekom.

Formed on the principles of integrity, ingenuity and transparency, Juice PR provides communication strategy, change and internal comms, PR and digital campaigns that deliver real business benefit. Juice’s clients are in sectors from technology, media, and financial services, to professional services, training and education. Extensive experience in corporate comms and B2B.

I was Interim Managing Director for the company’s London office during a period of change. My remit was to limit staff and client churn in addition to winning new business. Two new clients were added to the roster and churn was reduced.

I led the technology and corporate team and also led the marketing team for the business. Our retained clients were Fiserv and Wipro Digital, in addition to project work in a number of sectors including healthtech. I worked with the network lead to devise marketing material for a new offering combining our healthcare and technology credentials. I also succeeded in growing the Fiserv account to include Open Banking and M&A support.

I was brought on as a Non-Executive Director with a marketing and communications focus to work alongside a second NED from Google with a finance and digital background. We advised ExLabs over an 18-month period where they required counsel on a range of issues encompassing HR and team development, marketing, partnerships, UK growth and organisation.

I led a team of that handled all communications for the worldwide transformation project spearheaded by Sir Martin Sorrell. Coretech is the only IT company that is part of WPP and we worked closely with IBM, Microsoft and other partners driving and supporting change across WPP’s leading global agencies such as Kantar, GroupM, Ogilvy and Grey. My remit was stakeholder relations (WPP IT and Finance heads), change communications (WPP network), and internal comms (Coretech). I was part of a small leadership team headed by Coretech’s CEO and WPP WIO, Robin Dargue.