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Victoria Armstrong


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Endorsed Member

Victoria Armstrong


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About Victoria

A start up and scale up expert who has operated in a raft of successful businesses as an owner, investor, and advisor where I have crafted a key skillset for being able to take an outside/in view of the organisation, and the eco-system it operates in, and work with the board and its key stakeholders to craft a strategy for success.

Entrepreneurial at heart and being someone who relishes the challenge when taking something that is good and helping create something great by ensuring the right people, processes and technology are leveraged in the right way to create a leaner, cleaner and more agile business.

Equally well skilled at being able to listen to a problem or challenge in a business and be a sounding board or trusted advisor to provide a solution through a difference lens to ensure traction is not lost and competitive advantage handed over.

Know first hand that any business needs a strong offering and sales execution model but equally needs a fit for purpose board that is active, energised and driving the business towards a shared purpose, all whilst ensuring it holds itself, its staff and external stakeholder accountable.

Leveraging such a blended skillset of growth, operational excellence and great stewardship has enabled me to equally step in and help a ramping business become investment ready, know when to raise and who and where from, all becoming key questions and exciting challenges on the journey of growth.

Now looking to add a Non-Executive role to my existing portfolio where an open, honest, and frank mindset, backed by a desire to succeed and a proven track ready for delivering for business owners can be leveraged to best effect for a board.

Victoria's Career History

Female Founders Rise

Advisory Board

January 2023 - Ongoing

Advisory Board. Empowering financial freedom for women through entrepreneurship. A mission to help female founders succeed.

Sie Ventures

Angel Investor

October 2022 - Ongoing

Ventures Together

Angel Investor

April 2022 - Ongoing


Strategic Advisor EMEA

April 2022 - December 2022

Angel Academe

Angel Investor

February 2022 - February 2023

Speak Scents


February 2022 - February 2023

Aphrodite Health

Chief Operating Officer / Co-Founder / Director

May 2021 - November 2021



April 2021 - April 2022

See Me


January 2021 - May 2021

Seenit Digital


May 2019 - November 2020


Advisory Board Member

October 2018 - April 2021

WhosOnLocation (Exited)


April 2010 - April 2018


emmie Faust


Victoria is a force of nature, a very kind but firm advisor on our board. She is always there to support me, but at the same time asks the tough questions that challenges me to achieve the goals and vision of the business. She has unwavering support, and a can-do attitude which I believe comes from being a founder who knows how to lead and is comfortable in her own style. Alongside the others on the advisory board, Victoria has helped create a strategy that has supported fast growth (c1700 members in 6-months), multiple outputs of value to our community, and monetising of the business. She gets out of her seat and is hands-on in our monthly events and introduces me to key people who have helped influence the business positively. I know Victoria likes to have impact wherever she puts her energy, she is delivering there, and I am very happy I asked her to come onboard.

Emma Kisby



+ Automotive Business Services Construction Creative Digital Energy Engineering Environmental FMCG / Retail Hospitality / Events Manufacturing Marketing Media Private Equity Professional Services Property Technology