“This is a game changer for companies looking for a Chair or NED. A powerful FREE tool.”

Anthony Chadwick CEO Alpha Vet International

Register to post jobs to our network FREE

You're all set

You’re about to join an exclusive membership club of highly skilled and aspiring Non-Exec’s. No up-sells, no gimmicks, just the expert tools to develop your portfolio career.

Only £149

Join Now

Send message to The VirtualNonExec Team

Send message to Alison

Alison Digges

Bristol, City of

Learn more about Alison Contact Alison
Endorsed Member

Alison Digges

Bristol, City of

Learn more about Alison Contact Alison

About Alison

I have been an incredibly successful senior executive and Non-Executive Director for 20 years and in that time have held and excelled in a raft of SME through to PLC businesses, where my flair for taking an outside/in view and helping drive people, process and profits forward all came to fruition.

With a truly unique skillset which delivers a blend of leadership, team building and process strategy, all wrapped around a key desire to deliver strong, sustainable, and cohesive commercial results, I pride myself on bringing this to great effect for businesses like Datamonitor, who went from start up through to PLC and Charlton Athletic FC who, when entering the Premier League were still very much structured like an SME having to re engineer the business quickly to take advantage of increasing commercial opportunities.

Able to bring my strong commercial and digital marketing expertise to the table, I’ve helped several businesses more recently D2C frozen food business Field Doctor to structure, focus and grow revenue through an SME-Ramp up mindset change.

Also, a key Non-Executive Director for The Restaurant Group, a PLC that has had to equally completely refocus and re-launch itself in the wake of COVID, I have been able to bring that entrepreneurial flare to a PLC business.

I am now looking to leverage my desire to leverage my leadership, commercial, marketing and operational mindset in an additional SME who would benefit from such a Non-Executive director on their board.

Alison's Career History

Field Doctor LTD

Board advisor

October 2020 - Ongoing

The Restaurant Group plc

Non-Executive Director

January 2020 - Ongoing

Entain PLC

Managing Director

November 2012 - January 2022


Group Vice President Operations & Marketing

January 2004 - January 2012

Charlton Athletic FC

Commercial Director

January 1998 - December 2001

Datamonitor PLC

Marketing Director

January 1995 - December 1998


Jon Bowden


I have had the pleasure of working with Alison on multiple projects and businesses, and would jump at the opportunity to do so again. Whether a startup, turnaround or market leader she has been the driving force around making every project a success, setting a clear vision for growth whilst identifying issues or headwinds and finding solutions fast. She is a fantastic leader who cares as much about people as she does an organisation, always getting the best out of her teams. Alison would be a great asset to any organisation, and I highly recommend.

Jon Bowden


Serena Crook



+ Business Services Creative Digital FMCG / Retail Hospitality / Events Private Equity Professional Services Technology