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Andrew Appleby

Location

Hertfordshire

Sector/s

Digital, Management Consulting, Professional Services, Technology

About Andrew

Andy has built a pre-eminent career track record over 20+ years as a proven market maker and Board level Sales Leader in both established corporate businesses and start-up environments. Now leading the UK&I sales transformation of Cognizant's Digital Business as part of the Senior Leadership Team.

Immediately prior to this, as part of the core Leadership group at Symphony Ventures, he was integral to the explosive growth period that saw +200% year on year growth where he personally closed and managed annuity revenues that multiplied the value of the company at its sale in 2018 to SYKES. Prior, at Capgemini, he became the youngest Vice President in the UK in 2014.

His wide portfolio of experience includes Digital Transformation, end to end IT Outsourcing (Application, Infrastructure and Business Process) and 'Future of Work' technologies such as Automation and Artificial Intelligence.

This experience and focus spans a wide range of vertical markets from Energy & Utilities, Travel & Transport, Aerospace, Manufacturing, Professional Business Services and Media markets primarily.

Creative, analytical and engaging, Andy naturally excels at building long-term strategic and impactful relationships with clients, partners and colleagues at all levels of organisations.

Andrew's Career History

July 2020 - Ongoing
Cognizant Digital Business

Vice President, Sales

Leading a highly specialized team of sales professionals with a $MMM TCV and revenue target and double digit growth expectations year on year.

March 2017 - July 2020
Symphony Ventures

Vice President, Major Accounts

A key member of the Management team in Symphony’s explosive growth from RPA start-up through to leading Intelligent Automation / AI pureplay and acquisition by SYKES, he was responsible for major accounts including Nokia, ADP and Coca-Cola, a portfolio of more than 45% of annual revenues and achieving 350% of personal targets.

Following acquisition by SYKES and as Major Deals Lead, he was responsible for go to market client strategy for digital propositions and leading a $150m+ portfolio of multi-tower ‘Digital BPO’ deals across Telco, Healthcare and Commercial sectors, notably including a major $75m+ renewal / extension Digital BPO transformation opportunity win in September 2019.

A respected and prominent industry figure, speaking at events such as Blue Prism World, The Global Sourcing Association, Directors Club and founding member of the HfS (Horses for Sources) Think Tank on RPA / AI as well as numerous other global vendor events.

January 2009 - February 2017
Capgemini UK Plc

Vice President, Global Account Exec

VP, Global Account Exec / Business Development Director for Strategic Account headquartered within UK with global operations.

Leadership of 200+ dedicated delivery professionals across 3 geographies.

Principle industry expertise and solution focus - major IT Transformation Programmes for FTSE 100 / Fortune 500 'Private Sector' clients within Business / Professional Services, Travel & Transport and Manufacturing, Aerospace & Defence vertical markets.

February 2006 - December 2008
Steria UK

Client Development Manager

Account / Business Development Executive for a number of key clients principally across the Travel & Transport, Utilities and Business Services sectors.

July 1999 - February 2006
Computacenter International

Business Development Leader

Sales Team Management including pan-European Sales Strategy, Demand Generation, Opportunity qualification, European Channel Partner Management and Marketing.