I retained Andy Milward as an external consultant to help me with a systemic information technology (IT) challenge within Morgan Stanley (MS) and would like to endorse his skills. In my role as Europe IT Head – Market Operations & Finance, I was responsible for addressing team performance and morale issues in preparation for significant regulatory changes to legacy IT platforms. I engaged Andy Milward to help me understand the staff motivation problem and its impact on the business. Andy used various analytical methods he had devised to help us to understand the sources of the problem and to correlate and quantify the negative performance outcomes. It was clear that we would not cope with our challenges without significant change in how we invest in people and reinforce appropriate behaviours. As a direct result of Andy’s contribution, I was able to gain investment support from IT’s global head to make substantial IT and human resource interventions – resulting in the following outcomes: • The new atmosphere in the IT function enabled me to pioneer distributed development technology to upgrade the legacy back-office systems. • I was also now able to retrain staff with valuable business knowledge. • There was a massive improvement in morale reflected in staff retention and productivity measures. • Relationships between the front and back-office teams improved considerably. • I was able to implement the changes to the legacy systems successfully. I recommend Andy Milward without hesitation to any organisation that needs a high-impact, behavioural strategy consultant to help resolve a complex problem that poses a threat to the success of the organisation.

I retained Andy Milward as an external consultant to help me with a systemic information technology (IT) challenge within Morgan Stanley (MS) and would like to endorse his skills. In my role as Europe IT Head – Market Operations & Finance, I was responsible for addressing team performance and morale issues in preparation for significant regulatory changes to legacy IT platforms. I engaged Andy Milward to help me understand the staff motivation problem and its impact on the business. Andy used various analytical methods he had devised to help us to understand the sources of the problem and to correlate and quantify the negative performance outcomes. It was clear that we would not cope with our challenges without significant change in how we invest in people and reinforce appropriate behaviours. As a direct result of Andy’s contribution, I was able to gain investment support from IT’s global head to make substantial IT and human resource interventions – resulting in the following outcomes: • The new atmosphere in the IT function enabled me to pioneer distributed development technology to upgrade the legacy back-office systems. • I was also now able to retrain staff with valuable business knowledge. • There was a massive improvement in morale reflected in staff retention and productivity measures. • Relationships between the front and back-office teams improved considerably. • I was able to implement the changes to the legacy systems successfully. I recommend Andy Milward without hesitation to any organisation that needs a high-impact, behavioural strategy consultant to help resolve a complex problem that poses a threat to the success of the organisation.

To whom it may concern, I would like to endorse Dr Andy Milward for his work as a non-executive director of H.H Helia Holdings Limited and the Quality Crops group of companies in Romania. I am the owner and Chief Executive Officer. I appointed Dr Milward as a non-executive director in 2010. Prior to 2010 I retained him as a consultant advisor to the board for the period 2004 to 2010. As a non-executive director, Dr Milward has made a considerable contribution to the growth and effective functioning of our company. He possesses a very sharp intellect, excellent team-working skills, vast experience of business practice, strong functional knowledge and a number of special skills that have proven very useful to us. As a board, we can always rely on Dr Milward to challenge our way of thinking. He has proven his ability to reframe problems such that they become opportunities. He has a strong moral compass and ensures that we are always compliant with regulatory requirements in all of our endeavors. Dr Milward is a sharp negotiator and he has made an invaluable contribution to the planning of our negotiations with potential purchasers of parts of our business. He is able to help us plan negotiations such that we have a route map to guide us that covers all possible directions. Dr Milward is financially literate, skilled at business analysis and has proven a great help to us in monitoring our progress, valuing parts of our business and evaluating investment opportunities. He has a large network of contacts in many countries that he draws upon. For example, he was able to introduce us to a source of funding that enabled our expansion. I would add that Dr Milward has a very holistic understanding of our business and this makes him a versatile asset. I can recommend him without question to any organization that is looking for a Non-Executive director. Manuel Coronado CEO & Founder Quality Crops Group HH Helia Holdings LTD