Bill James is Chairman of Engine Transformation the digital and data transformation consultancy, and Chairman of British Triathlon the governing body for the sport in Great Britain.

Bill has enjoyed a diverse corporate and entrepreneurial career, including 25 years of pioneering, creation, leadership of eCommerce, digital and omnichannel businesses. He and his partners built the digital and data consultancy now owned by ENGINE, and Bill continues to advise the board and senior clients.

Alongside this Bill has been and remains deeply involved in sport. From football as a lifelong fan of the mighty Leeds United, to rugby in a 20 year playing career, and now with triathlon as an ironman, international age group athlete, and board level leader.

Bill enjoys bringing together his broad experience of business leadership with his passion for sport, combining lessons from both fields of play together in non-exec and board advisory roles. He is a trusted and regular adviser to various businesses and CxOs, still learning and happy to share insights on bringing your best performance to leadership and transformation challenges.

Adviser to various businesses and CxOs, and speaker on bringing your best performance to leadership and transformation challenges.