A seasoned C-Suite executive with extensive experience in providing strategic direction and vision for revenue, business development, and growth plans to achieve financial, people, business, and commercial objectives across various business stages. Leadership expertise spanning from start-ups to established businesses, demonstrating the ability to set goals, develop marketing and tactical plans, manage commitments, ensure compliance with legal frameworks, health and safety regulations, and brand standards.

As a leader, prioritises the front-end delivery of results, leading by example and managing teams with a passionate involvement in all aspects, from recruitment to setting KPIs, training, and performance management. This approach fosters a culture of continuous improvement, resulting in exceptional results at every level of the organisation.

As a member of the board of trustees, a trusted advisor, forging commercially viable business partnerships through astute negotiations and win-win transactions that bolster competitiveness with integrity, and help develop strategic markets of the future. A values and result-oriented leader, with effective coordination skills to foster confidence and trust across multiple stakeholders.

A multi-faceted leadership approach includes a proven track record of compassionately handling responsibilities, ranging from creating and delivering a clear business development strategy to leading the sales and business development teams, managing operational aspects, and hands-on business development within both existing and new markets.