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Gordon White

Renfrewshire

Learn more about Gordon Contact Gordon

Gordon White

Renfrewshire

Learn more about Gordon Contact Gordon

About Gordon

I have run my own marketing agency for the past 34 years and has had the privilege of working in most market sectors for organisations throughout the United Kingdom. The original business provided design for print and marketing services then, moving with the times, to web and social media services.

In 2006 I launched a podcast production company developing audio and video podcasts for a range of clients from universities and colleges to building societies and private companies. Further development led to the provision of a full range of social media services such as marketing strategy, online marketing, content creation, and video production.

In June 2010, I managed the transition of Design Matters and Podcastmatters into one new digital agency, fatBuzz Ltd.

For the past 10 years, fatBuzz has hosted the monthly New Media Breakfast series of seminars in Glasgow and Edinburgh. These events attract around 100 attendees and are growing every month in reputation and popularity. I regularly deliver seminars, presentations and workshops to organisations throughout the UK such as recent engagements with the Institute of Directors, The Chartered Institute of Public Relations, Institute of Investor Relations, Institute of Chartered Accountants, Institute of Fundraisers, Scottish Institute for Enterprise, The Law Society of Scotland and Caledonian University.

I am a past Chairman of Links of Scotland, a consortium of 26 golf-related businesses formed to market their goods and services in the USA and the Far East.

I have also been a brand owner. I acquired golf club manufacturer, John Letters of Scotland in 1999 and ran the business until I sold it to Direct Golf in 2006. This period provided me with invaluable experience; particularly with sourcing materials and manufacturing services in China and Taiwan, and on the sales side in dealing with directly in the USA with companies like Walmart.

I am also a founding partner in the Sales & Marketing Academy which seeks get 100 graduates into full-time roles each year by providing practical training in branding, marketing and sales.

Currently, I am Chairman of networking and knowledge sharing membership organisation, WeDO Scotland. WeDO Scotland comprises around 140 members who are either business owners or CEO/Managing Director of a business.

I am married with three children; I enjoy painting and golf.


Sectors

+ Creative Digital Marketing