• Responsible for leading Albatros Expeditions (2 cruise ships), Albatros Arctic Circle (3 hotels, 3 restaurants, DMC including 2 boats and activity centers), Albatros Adventure Marathons and Albatros Africa (4 safari camps, 3 lodges, 2 DMC’s).
• Supervised development and introduction of 2 revolutionary X-box new build cruise vessels, maximizing return on investment by doubling operating margin.
• Merged and consolidated 2 independently operating entities in Greenland to one company, including shifting to one reservation, information, and finance system.
• Spearheaded crisis management and business rationalization during COVID-19 crisis, focusing on severe cost-cutting (50% overhead reduction), enhancing cash flow management and “back to core” strategic priority planning.

• Contributed to the foundation of a charity aiming to reduce preventable deaths, injuries, and illnesses occurring to people travelling abroad, including hiring of staff.
• Supported the strategy formulation and digital marketing plan.
• Supervised first communication campaign – focusing on pool safety – actively engaging 3.4m people in the charity’s first year of existence.

• Reorganized, developed, and prepared for sale a privately-owned cruise line start-up, operating 2 cruise vessels. Sold to American Queen Steamboat Company.
• Increased revenue from $11m in 2017 to $18m in 2018, to $32m in 2019.
• Sold the business with passenger bookings for 2019 44% ahead of 2018.
• Achieved preferred partnerships with Ensemble, Cruise Planners, and Travel Savers.
• Realized market penetration into UK, Australia, Japan, China, and Israel.
• Directed commercial performance improvement; expanded travel agent database from 164 to 21,600; grew direct consumer database from 1,800 to 24,000

• Developed, grew, and prepared for sale a global portfolio of 9 adventure travel companies and 11 brands, 500+ FTE, P&L responsibility with £220m revenue, £13m EBITA. Sold to Kohlberg Kravis Roberts (KKR).
• Initiated and implemented strategic growth planning at Exodus, expanded American organization. Delivered +30% international growth. Launched FIT private adventures with first year revenue £2.5m. Revenue growth from £46m 2015 to £63m.
• Expanded Quark Expeditions in Asian markets by acquiring a local distributor in Beijing. Launched Mandarin website and championed WeChat social medium.
• Directed fleet plan, incl. ship renovations, new build design and yard evaluations.
• Transformed “World Challenge” with restructuring, reducing overhead. Focused on delivering excellence with a simplified customer journey. EBITA improvement +£1m.
• Achieved highest standards in customer experience, confirmed by industry leading net promoter scores (Exodus; 75, Quark; 76).

• Optimized profitability and strategically developed an American portfolio of 4 travel companies and 7 brands, 6 direct reports, 150+ FTE indirectly, P&L responsibility of $150m revenue, $9.0m EBITA
• Grew Europe Express from $45m revenue to $60m. Supervised BtoB consortia plan.
• Realized profit optimization at Quark Expeditions from $4m EBITA in FY13 to $7.5m in FY15, by launching 2 new ships, expanding from cruise to polar land camps, and focus on social media marketing (Facebook >100K likes, YouTube >1m views).
• Restructured Zegrahm Expeditions. Executed strategy of acquiring new customers with new website and BtoB strategy. EBITA improvement from £(600k) to £400k.
• Initiated top-to-top relationships and gained preferred partnerships with luxury travel agent consortia Virtuoso and Signature

• Restructured and turned-around a loss-making company into a successful, profitable organization. EBITA improved from (8.1m) to $6.6m in FY14.
• Initiated and executed a strategic plan with a focus on occupancy optimization, marketing (digital, social), salles (business development in 52 international markets), and continuous product innovation.
• Built an industry “best in class” team, by implementing performance and talent management, recruiting, and building talent. Received several awards, notably for innovation, website, video, and virtual reality content.
• Developed and implemented a BotC acquisition strategy, by concentrating on digital marketing, with a new immersive responsive website and engaging content, growing direct business from 5% to 20%.
• Mentioned as “best in class” business case in David Meerman Scott's book "The New Rules of Sales & Service, how to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business”.