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Jessica Parrish


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Endorsed Member

Jessica Parrish


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About Jessica

Jessica has Board experience at a Strategic & Commercial level. With a specialism in Leadership & Entrepreneurship, following an EMBA at Cranfield. Highly successful track record delivering development projects from multi billion pound developments to Independent start ups.

Founder of a business consultancy working alongside developers, restaurants & food experiences. Operating as an Executive Director & Consultant. Also Founder of award winning hair brand Shedid & Parrish. A salon quality, vegan, 100 natural range for curly and textured hair. An inclusive range for all genders, all ages and all ethnicities

Experienced with working Internationally, particularly across North America. Emotionally astute and able to influence across all levels.

Chair of the Board of a not for profit property company and Trustee in a family estate fund.

• CEO / Founder 2 businesses
• Entrepreneurial minded & agile
• Board Member
• Commercial Contract Negotiation
• Strategic direction
• Equality, Diversity & Inclusion

Jessica's Career History

Shedid & Parrish

Founder Shedid & Parrish

February 2021 - Ongoing

Founder of multi award winning salon brand Shedid & Parrish. 100% natural, vegan hair range for curly & textured hair. Specialising in making it easy to wear curls naturally and in the best condition.

Empowering young people to love their curls and giving parents the tools and knowledge to help them look after it. Sold in the UK, Middle East & North America and partnered with HABIA and supported by the DiT

Cascades & Quayside Freehold Limited

Chair of Board

January 2021 - Ongoing

J.P. Riverside

Founder / Consultant

January 2019 - Ongoing

Time Out Market

Commercial Director - Acting COO

September 2016 - December 2019

Westfield Europe

Senior Food Leasing Manager

September 2008 - September 2016


Iza Berghoef


Philipp Fersch



+ FMCG / Retail Hospitality / Events Property