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John Ashcroft




Business Services, Financial Services, FMCG / Retail, Management Consulting, Marketing, Professional Services

About John

John Ashcroft PhD, BSc(Econ) FRSA, CBIM.
Economics, Strategy, Financial Markets, The Saturday Economist, NED, Consultant, Advisor, Chair ...

I specialize in Economics, Strategy, and Financial Markets. I work with Professional Firms, Large Corporates and SMEs. My client list includes Equilibrium Asset Management, advising on Global Macro Economics and International Portfolio Allocations; Brabners, Economics and Business Development.

I publish The Saturday Economist my weekly update on the UK and World Economy.

I am interested in additional roles as Chair, NED, Consultant, Advisor, or Business Ambassador.

I am a Fellow of the Royal Society of Arts, a Companion of The British Institute of Management and a member of the Society of Business Economists. I have a PhD in economics.

I have been involved in business for almost fifty years. I have extensive executive & non executive director experience of SME and large businesses in the UK and internationally. I have worked in family owned, institutionally owned, public and private companies. I have worked in corporate finance and corporate development, creating models and profiles for acquisition targets.

I have led on over 50 corporate finance transactions including a $1 billion US deal in 1987. I have worked with First Boston, Bain & Co, Samuel Montagu, Goldman Sachs and many more.

I have experience of public and private sectors, I have served on the Board of Marketing Manchester, the AGMA Business Leadership Council, the Council of Manchester Business School, the Board of Inward, the President's Council of Business in the Community and the President's Council of the CBI. I was founding Chairman of the North West Business Leadership Team, a Granada Telethon Trustee and a School Governor. I was Chief Economist GM Chamber of Commerce 2013 - 2015.

John 's Career History

April 2019 - Ongoing
Manchester, UK

Economist and Financial Advisor, Equilibrium Asset Management

Equilibrium is the award winning Chartered wealth management company offering personalised financial planning and investment management services. Headquartered in Wilmslow, Cheshire, the company oversees more than £850 million worth of assets.

I work with the Investment Management Committee advising on global macro economics and international portfolio allocations. I am also involved in quarterly presentations and client briefings.

February 2019 - Ongoing
Manchester, UK and Liverpool

Advisor on Economics and Business Development, Brabners

Brabners LLP is one of the leading North West law firm with offices in Liverpool, Manchester and Preston. With 62 Partners and over 373 staff the firm offers a full range of commercial advice including corporate, property, litigation, sports and employment.

I work with the senior management team advising on economics and business development. We undertake quarterly economics presentations in Manchester and Liverpool with updates on the UK and world economy.

November 2009 - September 2018
Manchester, UK

Chief Executive pro-manchester

pro-manchester is the members organisation representing the financial and professional services sector in Greater Manchester. Members include major banks, accountants, legal firms and private equity companies.

During a period of nine years as CEO, pro-manchester was transformed from a loss making business, dependent on public sector finance into a profitable, professional business development organisation.