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About
VirtualNonExecs is a premier platform for non-executive directors, offering unparalleled access to board opportunities and career tools. Our network enables members to expand their influence and capabilities in boardrooms worldwide, facilitating professional growth and strategic impact. We streamline the journey for aspiring and established NEDs to excel and thrive.
MICHAEL Richards
London
About MICHAEL
I am an energetic and entrepreneurial Agency leader looking for interesting and challenging things to do
• Highly experienced in delivering award winning campaigns for some of World’s the best ad agencies (Ogilvy, Saatchi, Grey & VCCP) and managing some of their most strategically demanding Clients (P&G, Mars, GSK & HSBC)
• New business obsessed (recently winning Ebay, Paddy Power & Ford) and have also built a number of my own successful businesses, including the Agency that boasted the highest net margins in the UK and a category changing sustainable drinks brand
• Proven leader who’s unafraid and get’s it commercially, an inspiring team builder and collaborator who inherently knows how to drive growth (most recently +13% revenue across an International network and +17% PBIT at a disparate digital marketing Group)
I’m a transformational individual who makes good things happen
MICHAEL's Career History
Digital Unlimited Group
Group CEO
April 2018 - June 2019
• Appointed by Private Equity owners to accelerate growth of their underperforming acquisition
• Successfully galvanised the Group of 8 subsidiary companies and 900+ people
• Drove business performance to reach £12m EBIT
• Imposed ownable proposition & strategic methodology, Client development strategy, new business strategy, PR & cultural strategies
• Developed team approach so that all the once siloed Agencies worked together for the first time to grow existing Clients and win more new business than ever before
• Completed 3 acquisitions – advanced data analytics, btb CRM & tech marcomms. Social media and digital media agency acquisitions in hand
VCCP
International Managing Director
May 2016 - April 2018
Various
Non Executive Director
May 2011 - May 2016
WFCA plc
WFCA plc
January 2008 - May 2011