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MICHAEL Richards

Location

London

Sector/s

Business Services, Creative, Digital, FMCG / Retail, Management Consulting, Marketing, Media, Private Equity, Technology
Contact MICHAEL Contact MICHAEL

About MICHAEL

I am an energetic and entrepreneurial Agency leader looking for interesting and challenging things to do
• Highly experienced in delivering award winning campaigns for some of World’s the best ad agencies (Ogilvy, Saatchi, Grey & VCCP) and managing some of their most strategically demanding Clients (P&G, Mars, GSK & HSBC)
• New business obsessed (recently winning Ebay, Paddy Power & Ford) and have also built a number of my own successful businesses, including the Agency that boasted the highest net margins in the UK and a category changing sustainable drinks brand
• Proven leader who’s unafraid and get’s it commercially, an inspiring team builder and collaborator who inherently knows how to drive growth (most recently +13% revenue across an International network and +17% PBIT at a disparate digital marketing Group)
I’m a transformational individual who makes good things happen

MICHAEL's Career History

April 2018 - June 2019
Digital Unlimited Group

Group CEO

• Appointed by Private Equity owners to accelerate growth of their underperforming acquisition
• Successfully galvanised the Group of 8 subsidiary companies and 900+ people
• Drove business performance to reach £12m EBIT
• Imposed ownable proposition & strategic methodology, Client development strategy, new business strategy, PR & cultural strategies
• Developed team approach so that all the once siloed Agencies worked together for the first time to grow existing Clients and win more new business than ever before
• Completed 3 acquisitions – advanced data analytics, btb CRM & tech marcomms. Social media and digital media agency acquisitions in hand

May 2016 - April 2018
VCCP

International Managing Director

• Drove the development of embryonic world-class network for this Top 3 Agency
• Business partner & wingman to the leadership team in each network Agency
• Developed business plans throughout the network to maximise operations, widen the offer, drive business development (existing Clients & new business) and identify M&A
• Inspired network Agencies to work together for the greater good & bigger opportunities
• Led the charge for pan-European new business
• Pitched, won and ran major Clients including eBay & Paddy Power

May 2011 - May 2016
Various

Non Executive Director

Wanting to share my experience and help other ambitious businesses grow, I decided to pursue a portfolio career of non-executive directorships, as well as starting a manufacturing business of my own with a focus on sustainability
• Non Executive Director – Integrated Agency
• Non Executive Director – Design Agency
• Non Executive Director – Digital Agency
• Marketing & business consultant to a dairy, financial services and fashion business
• Developed & launched my own sustainable soft drinks brand (waterinabox.co.uk)

January 2008 - May 2011
WFCA plc

WFCA plc

I bought this failing, small Agency and crafted a compelling & winning proposition offering both integrated (Digital, CRM, Advertising, Design) and full service (Media planning & buying)
• 28th largest Agency in UK with £44.1m billings (Campaign 2009)
• 30% net margin – top in UK (WKS 2008 & 2009)
• Twice recognised as Sunday Times Fast Track Top 100 business
I reversed WFCA Integrated into EKAY plc and WFCA plc became the largest regional Agency in UK
• Continued in role of Business Director, described below
• Hired new plc board and became ‘City face’ to seduce fund managers, brokers, press etc
• Integrated six Agencies into WFCA – initial total staff of nearly 200
• Fronted City fundraising for re-financing to deal with Ekay’s balance sheet issues magnified by ‘credit crunch’
• Resigned & started advising various marketing and digital businesses
• WFCA plc bought by Porta plc