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The more years I work as a freelance director and NED the more I'm convinced of two factors:
1. A business that doesn't have a robust plan for success covering every area of the business and a robust system of tracking progress and holding people accountable will under-perform
2. Marketing at a strategic level (not a marketing comms level) is the engine that drives business growth and success - everything else follows on
The businesses I work with tap into my expertise across:
* Business finance
* Elite sport and team performance
* Business planning
... to help them create a business which is stronger, more profitable and sustainable.
Most people hate doing business planning - time-consuming, box-ticking. tedious, long-winded ... does it achieve anything?
THE BEST OF THE BEST HAVE A PLAN ... the SAS, the Red Arrows, the most successful businesses I have worked with over the last ten years as a freelance director and NED.
I have brought my experience in the corporate world, and what I've learned working with so many owner-managed businesses together, to short-circuit and speed up the business planning process.
Get a robust plan through a series of structured workshops and key templates and let's make a start on getting done what we need to, so that your business can become stronger, more profitable and sustainable.
No-one needs 20 pages and a pile of spreadsheets that never see the light of day. A Winning Game Plan defines:
* what success looks like (not just financially)
* where we play and the promise we make to customers
* critical success factors
* key initiatives that need to be delivered
* the lead measures that are the key performance indicators.
A Winning Game Plan is a living document, updated by everyone at least every month and it holds the whole business accountable.
It's a plan that works.
Take a look at my LInked In page and the recommenations on there if you'd like to hear what others have to say about my work: https://www.linkedin.com/in/mj52art/
#Marketing non-exec director
#NED to help with business planning
#NED to help with growth planning
Michael's Career History
Ask MJS - Growth through Marketing
Freelance Commercial and Marketing Director
June 2011 - Ongoing
Engaged by more than 60 owner-managed businesses across the UK to build business and marketing plans that will see them become stronger, more profitable and more sustainable.
Business-to-business and business-to-consumer across a vast array of sectors including:
* Marketing services
* Specialist PPE manufacture
* Joinery manufacture
* Construction distribution
* Surfacing contractor
* Transport and logistics
The Black Hole Marketing Agency
Strategic Comms Planner and Head of Digital
April 2007 - June 2011
Interactive Communications Director
March 2001 - April 2007
Internet marketing pioneer as well as various roles in sales, marketing and business finance
June 1987 - March 2001
Marcus Richard Thral
Alejandra Carreno Garzon