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About
VirtualNonExecs is a premier platform for non-executive directors, offering unparalleled access to board opportunities and career tools. Our network enables members to expand their influence and capabilities in boardrooms worldwide, facilitating professional growth and strategic impact. We streamline the journey for aspiring and established NEDs to excel and thrive.
Phil Fraser
West Yorkshire
About Phil
I spent 10 years in advertising sales in magazines followed by 7 years in Advertising Agencies in Account Management before joining William Hill in 2000 to launch their first ever online casino.
During my role at William Hill I came across Online Bingo. After a failed attempt at getting funding for what would have been the UK's first ever online bingo game I accidently pivoted to focus on a comparison website for Online Bingo. With zero investment and initially working from home with just his wife, this ‘accident’ ('WhichBingo') grew to become a market leader, a 10-time industry award winner and was eventually sold to a plc in a 2018 in a multi-million pound deal. It was a rollercoaster ride dotted with pitfalls including legislative changes that wiped out 80% of the business overnight and Google regularly moving the goalposts.
Since the sale, I offer myself as a ‘Business Sounding Board’, which sits somewhere between 'Coach', ‘NED’ and 'Mentor'. My
As a Business Sounding Board for SME owners, I give clients the time & space to talk openly about the challenges and opportunities they face, with no sense of judgement or bias, and in complete confidence. This allows them to explore their options in full, with the aim of leaving with a clear target in mind, a roadmap to success, a list of issues to address/clarify and a renewed enthusiasm for their business.
I'm also a volunteer Mentor with a number of organisations including The Prince's Trust and Young Enterprise, and am an active Angel Investor. I also mentor start-up businesses.
Phil's Career History
Phil Fraser
Business Sounding Board
July 2018 - Ongoing
Business Sounding Board. An extra pair of eyes and ears for SME owners looking for strategic clarity & personal reinvigoration.
WhichBingo Ltd
Founder
July 2001 - July 2018