My role encompassed all national customer facing communication, requiring constant liaison with Government communications teams to ensure alignment with ever changing political strategies.

Achievements

Devised new communications strategy to deal with the pandemic and issues arising
Key player in the bid/contract renewal with Government (successfully awarded)
Led the design for the new Identity Verification (IDV) app to enable first ever online applications
Led the design for the new UKVCAS website (to GDS principles) to enhance the user experience and streamline the applicant journey

Working as a consultant/advisor/interim to numerous large, well established organisations as well as multiple SMEs, helping them to devise exciting and innovative strategies to engage their audiences, attract new business and accelerate performance, profits and growth

Variety of roles held from director level and senior consultant to programme lead

Proven track record in devising and delivering effective strategies for business transformation.

Extensive experience in strategic planning, product innovation, CX, proposition development, vid management, branding, messaging and copywriting.

Clients include:
Sopra Steria
Capita
Cognizant
CGI
Atos
Welcome to Yorkshire
Aspire-Igen
Schofield Money

Worked as a freelance communications consultant helping organisations to introduce formal marketing processes and ways of working into their organisations.

Clients include:
CGI
Cognizant
e-Skills (Government - Sector Skills Council for IT)

I worked as an Account Director for Gilroy - a highly successful marketing agency.

I designed and implemented numerous EMEA integrated marketing programmes for organisations including Cable and Wireless, Fujitsu, France Telecom, Equant (an Orange business) and e-Skills.

Planned, designed and executed several high profile, worldwide marketing programmes.

Key player for pitches to win new business - directly responsible for income generation and profit.

I worked as Marketing Director for this new start up.

I worked with the SLT to ensure the company achieved Venture Capital funding through the production of a formal and effective business plan and to establish a strong pipeline of business.

Led the joint marketing planning into the channel with partners including Compaq, Cisco, IBM, Siebel and Alterian, establishing XtraServe as a key CRM player.

Various roles during a 9 year career at The AA.

Used Car Data Check Manager (97-99).
Developed and launched the AA's Used Car Data Check service (direct competitor to HPI)
Devised and directed all sales and marketing activity including PR, radio, Magazine, collateral
Achieved 50% market share within 2 years

Head of Relationship Marketing
Instigated new AA Member Loyalty Programme
Board level input into loyalty segmentation and AA long term vision
Negotiated multiple affinity partnerships (Autoglass, ATS, The Tussauds Group)
Increased profits by 10%

Product Development Manager
Defined, designed and delivered the first non-motoring product for the AA - Homeline
Set up the AA's first ever commercial services
National Duty Solicitor Service for the Legal Aid Board
AA Claimline - first ever UK telephone insurance helpline