I am Senior Director with extensive experience in strategic commercial development. My experience spans strategic direction setting, growth, business development, commercial development, marketing, customer experience, brand, communications operational readiness, change leadership, transformation and influence across large global businesses, SME’s and start-up’s.
I have strategic oversight across commercial and customer strategies and I am used to working in a regulated environment and am a member of the leadership oversight board on regulation and risk. I have a strong background in strategic planning.

I work closely with a range of different stakeholders from funders, global agencies, government (domestically and internationally), large corporates, educational institutions, community groups and start-ups. I am a non- exec Director on the board of a Multi Academy Trust specialising in SEND and learners with disabilities, a commercial advisor for Citizens Advice Gateshead’s board (voluntary) as well as sitting on the board of the Northern Skills Network (supporting some of the most deprived areas in the UK with skills and employment), the Institute of Employability and CBI Regional Council.
I have significant experience in setting, managing and executing clear and value based but commercial strategy and I have an acute understanding of the political landscape and dealing with highly sensitive information across different levels of an organisation
I have solid experience in managing complex and creative projects - leading high performing teams to deliver against strategy across multi group businesses.

I have key skills in;
Strategy development and planning
Strategy translation
Leading projects and cultural
change
Customer experience and measurement
Communications and brand
Building high performing teams
Growth and commercial development
Leadership and governance
Matrix Management and engaging teams
Insight and policy
Influence and engagement

I am a hybrid leader, I have the commercial and performance management experience with proven results whilst also engaging teams, communicate effectively and having a creative outlook – challenging the status quo and looking for opportunity to develop and positively grow businesses.

My background in strategy and brand growth combined with customer experience development, influence, engagement and communication enables me to see the bigger picture, developing and executing against strategy and business objectives whilst also shaping tactical change and enabling operational readiness.