I saw an old advert yesterday – it was a business from around 15 years ago who promised its clients access to a panacea of £six figure “Off Market” jobs`! . It was eventually sued many hundreds of times and was eventually shut down (No surprise there!) But it got me thinking about the plethora […]
Why endorsements matter
Think about yourself as a brand. Every successful brand will experience the positive effect of endorsement, but only a small fraction of companies every pay for them. The same is true in business. And if you are serious about your non-executive or board advisory career, you should be seeking this magic dust! Think about it; […]
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