NED for the not for profit Youth Volunteering and Community outcomes organisation VIY.

VIY combines DIY and volunteering (VIY) by challenging young people aged 14-24 to help repair and refurbish community places and spaces, whilst learning vocational trade skills on the job.

VIY learners are mentored by professional tradespeople and can work towards and gain Entry Level City & Guilds trade skills accreditations. We work with young people who are not in education, employment or training (NEET) or at risk of disengagement/exclusion from mainstream education and training.

Board Level role delivering Customer Proposition and Brand plus Digital transformation to Majestic as part of Private Equity acquisition.

Majestic Wine are the UK's largest specialist wine retailer and the UK's only national omni-channel retailer specialising in wines, beers, and spirits.
200+ physical stores
3,000,000 customers on our database
240,000 new customers every year
A profitable nationwide store network providing an unrivalled customer experience.

88% of UK adults live within 10 miles of a Majestic store
100 %of stores are profitable- reflecting well-chosen locations that correspond well with our customer base
Financial performance
Sales - £303m - 2019/20; £377m - 2020/21; £383m - 2021/22
Underlying EBITDA - £6m - 2019/20; £21m - 2020/21; £24m - 2021/22

Freelance and consulting Board and Strategy advisor. CMO/Marketing Director. Supporting consumer organisations small and large with growth, transformation, strategy and communications planning.

Recent projects include:
Customer segmentation. Who are our customers and how do we create useable groups.
Customer data mapping. What's where and how do we organise it.
Business plan prioritisation based on customer needs
Brand Value Proposition generation. Create differentiated retail brand positioning
Digital transformation strategy. Proposed end state and where to start.
Marcomms audit with recccomendations for change.
Website audit with recommendations for growth.
Ecommerce channel p&l creation

Member of exec committee, accountable for preparing the business for a transaction. Including international customer proposition, marketing, digital, e-commerce, buying, merchandising and store design.

For both the iconic Tourist attraction in London's Regent Street, and also the other 22 UK stores and 23 international territories.

Creation of strategy that the business was sold with, worked with the exec team to prepare the business for sale. Successful bid and sales process and transfer to new ownership with Reliance India.

Customer & Communications Director
Part of the Wickes leadership team, delivering all communications with customers in and out of store, on and off line, including loyalty programme, product proposition development, performance marketing, lead generation. Multi £m budget and associated agency network management.


Head of Brand & Communications
I have the privilege of leading the teams who deliver the customer communications at Wickes. Accountable for customer aquisition and growth online and offline for this multichannel retailer.

Own the instore space; lead the a brand re-design and engagement programme.

Current Key Responsibilities
Lead the development of instore shopper marketing for Tesco UK.
Development of planning, operations and creative marketing teams
Management of £multi-m marketing budget.
Management of wide supplier base

Achievements
Delivered the UK brand guidelines to ensure our communications are a simple, human and honest.
Delivered a cross business engagement programme to ensure the business speaks with one voice
Delivered a set of in-store communications guidelines through store trials, culminating in the launch of the Watford concept store and board agreement to roll out across the estate.

Leading the development of all aspects of the Londis and Budgens brands to be the leading symbol retailer.
Lead the development of 3 year strategic and annual commercial plan. Both Business to consumer; and business to business to consumer
Development of strategic marketing team
Delivery of customer led marketing activity, across growth, development and retention agendas
Lead cross functional Sales Plan and marketing comms outputs
Management of £multi-m marketing budget.

Achievements
Delivered best in class marketing communications function, recruited and established consumer insight function
Annual budget savings achieved to establish consumer insight function
Development of brand strategies across Budgens & Londis brands, delivered in conjunction with largest pieces of customer insight undertaken by the business to validate positioning
Supported the development of a fun loving, engaged and high performing team