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Fractional Sales & Marketing, Commercial Director developed winning strategies to grow new business for both established and start-up organisations over the past 30 years. Particular strength with software, SaaS businesses wanting to scale. Provided all levels of advisory/strategy including recruiting and developing overperforming teams agreeing on viable sales, sales qualification processes, whilst embedding the core principles of sales and marketing, leveraging tools and developing sales and technical skill sets to achieve continual growth.