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Simon Bayntun


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Simon Bayntun


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About Simon

A true "outside in" business strategist who can review a company and swiftly define when and where technology, strategic change and people can all be leveraged to drive up growth, revenue, and competitive advantage. With a keen eye for helping a business define new disruptive ideas whilst always safeguarding the existing revenue and clients.

Swiftly and effectively able to look at the purpose of a business and not define new strategies for growth by leveraging technology but all whilst taking clients, staff, and key stakeholders on the journey. A serial innovator who sees change not as a project but woven into the DNA of any business looking for growth, as a continued evolution.

A true visionary in being able to see future roadblocks to a business’s growth or exist plans and swiftly providing key advice and guidance on avoiding such challenges, all whilst keeping the business and its primary goals all on track.

With a sector agnostic mindset and a gravitas of experience that crosses international and business size divides can create a collaborative leadership approach to generate team excellence, delivering the best from individuals for both personal and corporate benefit.

Now looking to leverage 30+ years’ experience delivering value through extensive knowledge gained from senior positions in multi-nationals and start-ups across Europe and the USA and making such a skills and knowledge set available to a board as a Non-Executive director.

Simon's Career History

Arora Digital

Senior Advisor

April 2019 - Ongoing

The arora digital launchpad provides accelerated market traction for growth stage startups scaling internationally into the UK and Europe.

I provide specific advice and support around Travel, Transport, Logistics and Manufacturing as well as on the design and execution of the GTM strategy.

Mode Six Ltd

CEO and Founder

November 2017 - Ongoing

Working Eye Ltd

Chief Technology Officer

October 2017 - Ongoing

Astellas Pharma

Digital Consultant

June 2021 - April 2022

Positive Transition Ltd

Non-Executive Director

November 2019 - April 2020


EU Cognitive Solutions Lead, IBM, London & Europe

September 2013 - February 2017

Hewlett Packard

EMEA Portfolio Enablement Lead, Hewlett Packard, London

September 2006 - September 2013

HD Sports Ltd

CTO & Business Development Director

January 2003 - April 2006

Hewlett Packard

Principal Consultant

May 2000 - December 2002

Barclays Bank

Snr Technical Practive Manager (MG2)

September 1992 - May 2000


Alan Joenn


Super talented business solutions consultant. I have worked with Simon on several business programmes over the past 17 years. He is a true professional, always considering every angle of a business problem and potential solutions, all supported by expert knowledge covering a broad spectrum of technologies. At board level, Simon is again always professional, considering risks and governance at every turn. I have no reservations in recommending Simon.

Peter Schofield


Alan Inglis



+ Banking Business Services Construction Creative Digital Energy Engineering Environmental Financial Services FMCG / Retail Insurance Management Consulting Manufacturing Marketing Media Oil & Gas Pharmaceutical Property Technology