The importance of your peer network when raising investment

Investing non-executives

Networking can be an important aspect of fundraising for a company. Building relationships with potential investors and industry professionals can provide valuable insights and connections that can help you in your fundraising efforts. Networking can also help you identify potential investors who may be interested in your company, and it can help you build credibility and reputation within your industry.

Tips for networking when fundraising for your company:

  1. Join industry groups and organizations: These can provide access to a network of potential investors and industry experts.
  2. Connect with other entrepreneurs: They may have experience raising funds and can provide valuable advice and introductions.
  3. Don’t be afraid to ask for help: Reaching out to people who may be able to help with your fundraising efforts can be an important step in building a network.

It’s important to remember that networking is just one aspect of the process. You’ll also need to have a solid business plan, a clear vision for your company, and a strong pitch to attract potential investors.

Should you network with investment firms or your peers?

Peer-to-peer (P2P) networking is arguably the most effective way to build relationships and connections that can be beneficial for your company’s fundraising efforts.

It is often overlooked in favour of more traditional networking, as P2P networking involves building relationships with people who are in similar positions or have similar interests and goals. This can be particularly useful for entrepreneurs who are seeking funding for their businesses, as it allows them to connect with others who have gone through the fundraising process and may have valuable insights and experiences to share.

How do you build a strong P2P network:

  1. Identify your peers: Consider who you want to connect with and what you have in common. This could include other entrepreneurs in your industry, professionals who work in related fields, or even peers who are at a similar stage in their career.
  2. Attend industry events: Industry events and conferences can be great places to meet and connect with others who have similar interests and goals.
  3. Use social media: LinkedIn and other social media platforms can be useful tools for connecting with peers and building your network.

Overall, P2P networking can be a valuable way to build relationships and connections that can help you with your fundraising efforts. It’s important to be proactive and put in the effort to build and maintain these connections, as they can provide valuable resources and support as you navigate the fundraising process.

How can a non-executive help with this?

Hiring a non-executive means that you will have someone by your side who can play a valuable role in helping your company secure investment. Here are some ways they can contribute:

  1. They are expert networkers and make introductions: they often have connections to potential investors or industry professionals, and can help introduce them to your company’s executive team.
  2. Help with the pitch: If your non-executive has expertise in a specific area that is relevant to the company’s business, they can help with the pitch to potential investors by providing insights and expertise.
  3. They support the executive team: a non-executive director will often offer support to the executive team by helping with research or other tasks related to the fundraising process.
  4. Help build credibility: If your non-executive director has a strong reputation in your industry, they can help lend credibility to the company and its fundraising efforts.

Overall, a non-executive can contribute to the fundraising process by leveraging their connections, expertise, and reputation to help the company build relationships and credibility with potential investors.

If you need assistance with this, speak to Garrick Bruce – [email protected]

Virtualnonexecs has over 2000 members (Dec 2022) who have indicated their interest in Investing Non-Executive Director roles. Access our Investing NED area by clicking HERE


Ready to join?

By clicking continue, you agree to our terms of business