The Name Game: Avoiding Silly Personal Branding as a Non-Executive Director

non-exec branding

Setting sail on a non-executive director portfolio career is like venturing into uncharted waters. As you navigate this exciting journey, one crucial aspect that could either make or break your success is your personal branding. While it may be tempting to go for something quirky or funny, choosing a silly name for your website or company could cast you adrift in the professional world. Let’s hoist the anchor and explore why a solid personal branding strategy matters and how to avoid the pitfalls.

The Captain’s Chair: Why a Strong Personal Brand Matters

Imagine being at the helm of a majestic ship, navigating through stormy seas. A strong personal brand acts as your compass, guiding you through the choppy waters of the business world. It’s not just a name; it represents your expertise, reputation, and the value you bring to the table. A well-thought-out personal brand can attract opportunities, while a silly one might have potential clients scratching their heads or worse, dismissing you as unserious.

Avoiding the Sirens’ Song: Silly Names and their Pitfalls

  1. The Jester’s Den Consulting: While humour has its place, presenting yourself as the court jester in a professional setting could undermine your credibility. Non-executive directors are expected to provide astute advice, not entertain with jests.
  2. Candyland Governance Solutions: Sweet as it sounds, a name like this might leave people wondering if you offer candy or governance advice. Confusing your audience is the last thing you want.
  3. Captain Kook’s Advisory Armada: Avast! People might perceive you as a whimsical character, not a reliable advisor. The last thing you want is to be seen as a kook while others are seeking competence.

The Lighthouse of Success: How to Nail Your Branding

  1. Steer Towards Professionalism: Choose a name that reflects your professionalism and expertise. Opt for clarity over quirkiness, and ensure it resonates with your target audience.
  2. Navigate the Uniqueness: Stand out from the competition without veering into the realm of absurdity. A distinct name can pique curiosity and leave a lasting impression.
  3. Mind Your Market: Consider your industry and the image you want to project. A law firm may opt for a more traditional name, while a tech startup might embrace a modern and innovative vibe.
  4. Test the Waters: Before committing to a name, seek feedback from trusted colleagues, friends, or even potential clients. It’s a great way to gauge how your brand name is perceived.
  5. Longevity and Flexibility: Choose a name that can withstand the test of time and allows for future growth. Avoid trendy buzzwords that may lose relevance over time.

Branding: Final Thoughts

In the vast ocean of business, your personal brand is your flag, signalling who you are and what you stand for. While a touch of humour is admirable, avoid letting it capsize your professional reputation. Keep it clear, professional, and memorable. A well-crafted personal brand can set you on a course to success, ensuring you sail confidently towards new horizons as a sought-after non-executive director.

So, set forth with a brand that reflects your professionalism, expertise, and the value you bring. May your non-executive director portfolio career be smooth sailing, with clear skies and steady winds to guide you onward! Bon voyage!


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