As a non-executive, you might think that your personal brand is just something for the big shots at the top. But let me tell you, your personal brand is just as important as your haircut (and in some cases, even more important!)
Think about it. When you show up for a job interview or a networking event, the first thing people notice about you is your appearance. Whether you like it or not, your hair, clothes, and general demeanor all contribute to your personal brand. But unlike a bad haircut, a bad personal brand can stick with you for a long time and hurt your career prospects.
So what makes a good personal brand? It’s all about authenticity, consistency, and relevance. You want to be true to yourself and let your personality shine through, while also being mindful of the impression you’re making on others. This means being professional, reliable, and knowledgeable in your field.
And let’s not forget the power of social media. Your LinkedIn profile is like a virtual business card, and it’s essential to make a strong first impression. So take some time to update your profile, connect with others in your industry, and share relevant content that showcases your expertise.
In short, your personal brand is like a superpower that can help you stand out and achieve your career goals. So don’t neglect it, and remember to always keep it polished and professional (even if your haircut isn’t).
And who knows, maybe one day you’ll be the executive that everyone looks up to because of your rock-solid personal brand!
How do NEDs improve their personal brand?
- Be Authentic: Showcase your unique personality and values in a professional manner. Let your brand reflect who you truly are and what you stand for.
- Stay Relevant: Stay up to date with the latest industry trends and developments, and share your knowledge and insights through social media and professional networks.
- Network: Attend industry events, join professional groups, and connect with others in your field. Building strong relationships can help boost your personal brand and expand your reach.
- Showcase Your Expertise: Share your experiences and accomplishments on your LinkedIn profile and other social media platforms. Highlight your unique skills and strengths to demonstrate your value to others.
- Consistency is Key: Maintaining a consistent personal brand image and messaging across all platforms and interactions is crucial. Your personal brand should be cohesive, relevant, and professional at all times.
In all seriousness, enhancing your personal brand as a NED is no laughing matter… but that doesn’t mean you can’t have a little fun with it!
By being yourself, staying relevant, networking, showcasing your expertise, and keeping it consistent, you’ll not only improve your personal brand, but you’ll also stand out in a sea of boring suits and bland LinkedIn profiles. So go ahead, let your personality shine, and remember to always keep it professional and polished (unless you’re at a company retreat and then all bets are off).
Who knows, with a killer personal brand, you may just become the next big thing in your industry. And if not, at least you’ll have a good time trying!